Alessandro Marcello

Own commercial performance and revenue growth for Southern Europe through a channel-led go-to-market model.

• Lead and manage regional channel & partnership teams with direct ownership on revenue, customer acquisition, and retention
• Develop and execute strategic partnerships with government agencies, enterprises, and ecosystem partners to accelerate SME digital adoption
• Define new go-to-market models leveraging agencies, integrators, and institutional partners to scale acquisition efficiently
• Drive localized growth strategies to strengthen brand presence, user engagement, and revenue contribution across Italy and Southern Europe

Built and led the European Customer Success organization from 0 to 22 FTEs, covering 4 core markets and multi-country outsourced teams.

• Owned post-sales revenue performance, delivering +200% ARR growth and +200% retention uplift in two years, while maintaining NPS and CSAT above 85%
• Increased service and renewal revenue by +150% YoY through structured upsell, renewal, and account expansion programs
• Designed and rolled out the European CS & revenue playbook, aligning KPIs, forecasting, and operating cadence across markets
• Led high-impact partnerships with Italian and Spanish government institutions to accelerate SME acquisition and brand visibility

Launched Alibaba.com in Italy and Europe, building the EU customer success platform from zero to 20+ hires in four countries.

• Led flagship projects (e.g., Made in Italy Pavilion), onboarding 1,000+ SMEs to global markets
• Kicked-off Service Partner Program to scale customer success across the region

Accelerated brand entry for Italian & Spanish companies on Tmall/Tmall Global.

• Generated €1B+ GMV for Italian and Spanish companies on Tmall/Tmall Global
• Negotiated and executed 'HelloITA' Pavilion partnership with ITA (ICE) to promote national brands abroad

Designed global Alipay marketing campaigns targeting English-speaking markets.

• Led Tmall Global expansion into Italy & Spain, launching major marketing events such as the Barcelona Tmall launch
• Selected for Alibaba Global Leadership Academy (top-tier international talent program)

Managed top-tier media and entertainment accounts, including major global launches.

• Oversaw major global launches including FIFA and Call of Duty
• Consistently exceeded revenue and GMV targets through commercial optimization and account development

Launched Sony videoconferencing products across Europe.

• Achieved €6M sell-in value in first year of product launch

Selected for Sony EGP program — a European-wide graduate program for selected talents from across the EU.

• Managed Iberia B2C product lines, exceeding sales targets by 180%